Top 5 Fashion Games on iOS in Kenya Q4 2021

In the fourth quarter of 2021, the top 5 fashion games on iOS in Kenya showcased varied performance trends in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period.

Project Makeover experienced a mixed quarter. Weekly revenue saw a significant peak, reaching approximately $317 in late October, before fluctuating and ending the year around $223. Downloads had a downward trend initially, hitting a low of 61 in early November, but slightly recovered to 117 by the end of December. Active users showed a decline from 2.4K to 1.7K over the quarter.

Covet Fashion: Dress Up Game had a steady yet modest performance. The highest weekly revenue was around $51 in early November, with fluctuations throughout the quarter, closing at about $31. Downloads were low, peaking at 64 in mid-December but often staying below 20. Active users increased towards December, reaching a high of 80 before settling at 56.

Makeup Games: Wedding Artist saw varied metrics. Revenue spiked to $37 in early October and then stabilized with minor peaks, such as $33 in late November. Downloads showed a similar trend, with a peak of 66 in early December, maintaining moderate numbers throughout. Active users grew steadily from 76 to 145 by mid-December, slightly declining to 124 by the end of the quarter.

Fashion Story™ had minimal activity. Weekly revenue had minor peaks, notably $25 and $20 in late December. However, download data was negligible, with no significant numbers recorded.

Barbie Magical Fashion maintained a consistent performance. Weekly revenue remained stable around $7-$8, peaking slightly at $9 in mid-December. Downloads showed positive trends with a peak of 36 in late December. Active users started at 10 in early October, with a notable increase to 53 by the end of December.

These trends provide a snapshot of the fashion game market on iOS in Kenya during Q4 2021. For more detailed insights and data, visit Sensor Tower.